Business Model Innovation: Concepts, Analysis, and Cases
Autor Allan Afuahen Limba Engleză Paperback – 21 sep 2018
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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Specificații
ISBN-13: 9781138330528
ISBN-10: 1138330523
Pagini: 306
Ilustrații: 39 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Dimensiuni: 174 x 246 x 22 mm
Greutate: 0.54 kg
Ediția:2 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138330523
Pagini: 306
Ilustrații: 39 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Dimensiuni: 174 x 246 x 22 mm
Greutate: 0.54 kg
Ediția:2 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Part I: Intoduction
1. Intoduction to Business Model Innovation
Part II: Analytical Techniques
2. Business Model Frameworks
3. Business Valuation Techniques: A Strategic Management Approach
4. Breakeven Analysis in Strategy and the Margin-SalesRate Matrix (MSM)
5. Business Model Appraisal Frameworks
Part II: Core Concepts
6. Network Effects and Multisided Platforms
7. Crowdsourcing
8. Disruptive Innovations and Business Models
9. Complementary Assets: A Cornerstone of Profiting from Innovation
10. Long Tail Strategies in Business Models
Appendices
A. Strategy and Business Models
B. Types of Business Models
C. Glossary of Business Model Terms
D. Important Formulae
Part IV: Cases
1. Alibaba in 2018
2. Tinder: New CEO, New Reputation? Or Should You Swipe Left on Tinder?
3. Spotify: Now What?
4. Snapchat: Another Overvalued Tech Unicorn?
5. Pokémon Go: Way to Go?
6. SoFi (Social Finance Inc.)
7. Airbnb: Innovation in Hospitality
8. Pixar: Changing the Rules of the Game
1. Intoduction to Business Model Innovation
Part II: Analytical Techniques
2. Business Model Frameworks
3. Business Valuation Techniques: A Strategic Management Approach
4. Breakeven Analysis in Strategy and the Margin-SalesRate Matrix (MSM)
5. Business Model Appraisal Frameworks
Part II: Core Concepts
6. Network Effects and Multisided Platforms
7. Crowdsourcing
8. Disruptive Innovations and Business Models
9. Complementary Assets: A Cornerstone of Profiting from Innovation
10. Long Tail Strategies in Business Models
Appendices
A. Strategy and Business Models
B. Types of Business Models
C. Glossary of Business Model Terms
D. Important Formulae
Part IV: Cases
1. Alibaba in 2018
2. Tinder: New CEO, New Reputation? Or Should You Swipe Left on Tinder?
3. Spotify: Now What?
4. Snapchat: Another Overvalued Tech Unicorn?
5. Pokémon Go: Way to Go?
6. SoFi (Social Finance Inc.)
7. Airbnb: Innovation in Hospitality
8. Pixar: Changing the Rules of the Game
Descriere
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.