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Business Model Innovation

Autor Chander Velu
en Limba Engleză Paperback – 8 mai 2024
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.
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Specificații

ISBN-13: 9781009181693
ISBN-10: 1009181696
Pagini: 306
Ilustrații: Worked examples or Exercises
Dimensiuni: 149 x 226 x 18 mm
Greutate: 0.45 kg
Ediția:Nouă
Editura: Cambridge University Press

Notă biografică

Chander Velu is Professor of Innovation and Economics in the Institute for Manufacturing (IfM) at the Department of Engineering, University of Cambridge. He also heads the Business Model Innovation Research Group at the IfM. Professor Velu is a Fellow at Selwyn College, Cambridge, a Fellow of the Institute of Chartered Accountants in England and Wales and a Senior Fellow at The Conference Board. Prior to joining the IfM, he was a member of the faculty at Cambridge Judge Business School. He has also worked as a consultant with PricewaterhouseCoopers and Booz Allen & Hamilton in London.4.