Liz Cassidy, a leadership coach and speaker who runs workshops every week and connects with thousands of people every year, gave up on traditional networking because "it doesn't work " She adapted her natural style to find out what did work and after giving talks on "Networking On Purpose" and getting a huge positive response she developed this book. Her techniques are basic; but they are effective The information and approach contained in this book is priceless for those of you who also decided to give up on networking because you found that traditional networking didn't work for you either. Cassidy's step by step formula to creating and building business relationships is simple to follow and to adapt. She covers the 5 steps from breaking the ice to following up effectively. Her examples provide an insight into how you can develop; not just your network but other peoples as well, and then she shows how to leverage these connections effectively. She also touches on social networking and how it relates to face to face networking. However the most important thing you will learn from this book is not the techniques - but the attitude she espouses. This book is for you if you are: in sales, own your own business or are an entrepreneur and you value a wide network of connections. You understand that opportunities abound from the most seemingly innocuous or casual acquaintances. However, if you have a technical skill and want to network internally in your organisation to gain career advancement then you will find that the techniques included are easily adapted to suit your needs too. This book is not designed to sit on your shelf. Cassidy will chivvy you to complete the exercises so that you too can increase the number and quality of your business relationships.