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Business Planning and Market Strategy

Autor E.K. Valentin
en Limba Engleză Paperback – 30 apr 2014
Entrepreneurial Market Strategy and Business Planning covers all the essential topics found in most planning texts, guidelines, and templates. However, it also provides insights not found in other planning texts – insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed in a world that is becoming increasingly competitive.
This brief book keeps the fun in planning but not by dumbing down the planning process and planning issues. Instead, it concisely lays out critical issues and affords insights into their resolution. It tells intelligent readers not only what they should look at and do, but also what they should look for and why. Rather than reducing the planning process to a mechanistic, step-by-step “how to” instructions, this text provides practical guidelines for applying strategic management and marketing concepts to business planning. This text aims to help readers identify critical issues and think about them deliberately so they can make informed, sound, defensible strategic decisions. Further, it depicts marketing and business plans as proposals that must be backed by compelling logic and coherent arguments, something that can be accomplished by making strategic decisions throughout the process.
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Specificații

ISBN-13: 9781452282152
ISBN-10: 1452282153
Pagini: 272
Ilustrații: illustrations
Dimensiuni: 187 x 232 x 13 mm
Greutate: 0.45 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

Preface
Introduction to Part I
Chapter 1 - Business Planning and Market Strategy in a Nutshell
Chapter 2 - Market Strategy: The Business Plan's Cornerstone
Chapter 3- Devising a Business Model
Chapter 4 - Getting a Handle on Costs and Financial Prospects
Chapter 5 - Strategic Business Planning from Top to Bottom
Chapter 6 - Managing the Planning Process
Introduction to Part II
Chapter 7 - Creating Shareholder Value by Creating Customer Value
Chapter 8 - Situation Analysis Concepts and Frameworks
Chapter 9 - Reporting Situation Analyses
Chapter 10 - Coping with Uncertainties
Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
Chapter 12 - Writing and Pitching a Business Plan
Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn’s Hair in Style
Index

Notă biografică


Descriere

Covering all the essential topics found in most planning texts, guidelines and templates, this text also provides insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed. Rather than reducing the planning process to mechanistic, step-by-step 'how to' instructions, it provides practical guidelines for applying strategic management and marketing concepts to business planning by concisely laying out critical issues and offering insights into their resolution, telling readers not only what they should look at and do, but also what they should look for and why.