Strategic Management: SAGE Course Companions series
Autor Chris Jeffsen Limba Engleză Paperback – 6 oct 2008
-Quick and easy access to the key themes in strategic management
-Tips on how to effectively use theory and avoid common errors
-Typical examination questions, with outline approaches to the answers
-'Taking it Further' sections that provide a critical discussion of the theory and its applicability to business situations
-A glossary of strategic management terminology
-A textbook guide directing the reader to additional supporting material
The Sage Course Companion on Strategic Management is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their understanding to new levels and help them achieve success in their course. Postgraduate students and those taking professional courses will also find this book acts a us.
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Specificații
ISBN-13: 9781412947695
ISBN-10: 1412947693
Pagini: 232
Dimensiuni: 157 x 210 x 17 mm
Greutate: 0.32 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Course Companions series
Locul publicării:London, United Kingdom
ISBN-10: 1412947693
Pagini: 232
Dimensiuni: 157 x 210 x 17 mm
Greutate: 0.32 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Course Companions series
Locul publicării:London, United Kingdom
Cuprins
PART ONE
Introduction to Your Course Companion
How To Use the Book
Thinking Like a Strategist
Strategic Themes
PART TWO
What Is Strategy?
Strategic Planning and Control in Organizations
Analysis of the Macro (Far) Environment
Analysis of the Industry
Analysis of the Customer Interface
(Markets and Products)
Competitive Advantage
Resource Analysis
Value Chain
Organizational Culture
Growth and Development
Internal and External Methods of Development
Internationalisation
Choosing Your Strategy
Suitability and Acceptability (SFA) of the Strategy
Implementing Your Strategy
Strategic Leadership Issues
Introduction to Your Course Companion
How To Use the Book
Thinking Like a Strategist
Strategic Themes
PART TWO
What Is Strategy?
Strategic Planning and Control in Organizations
Analysis of the Macro (Far) Environment
Analysis of the Industry
Analysis of the Customer Interface
(Markets and Products)
Competitive Advantage
Resource Analysis
Value Chain
Organizational Culture
Growth and Development
Internal and External Methods of Development
Internationalisation
Choosing Your Strategy
Suitability and Acceptability (SFA) of the Strategy
Implementing Your Strategy
Strategic Leadership Issues
Descriere
Much more than a revision guide for undergraduates, this is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course