Cantitate/Preț
Produs

Business Planning for Games

Autor Christopher Buckingham
en Limba Engleză Paperback – 26 dec 2023
This is a practical guide to help budding entrepreneurs think about various planning aspects of their proposed games business, with a view to growing their businesses and becoming more successful. This book includes customary business plan headings and worksheets where the reader can record their thoughts as they start to articulate the vision behind their game.
This is a fresh pedagogical approach to an established method of teaching entrepreneurship that uses a series of worksheets for readers to dip in and out as their needs require. Designed to help nourish an understanding and appetite for doing more than just creating a product, it will help develop an understanding of the business process with sound ideas and inspirational worksheets.
This book will be of great interest to all students learning about the business of games, as well as budding entrepreneurs looking for guidance on how to begin planning their own games business.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 31675 lei  3-5 săpt. +1345 lei  4-10 zile
  CRC Press – 26 dec 2023 31675 lei  3-5 săpt. +1345 lei  4-10 zile
Hardback (1) 89341 lei  6-8 săpt.
  CRC Press – 26 dec 2023 89341 lei  6-8 săpt.

Preț: 31675 lei

Preț vechi: 39594 lei
-20% Nou

Puncte Express: 475

Preț estimativ în valută:
6062 6254$ 5130£

Carte disponibilă

Livrare economică 11-25 februarie
Livrare express 25-31 ianuarie pentru 2344 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032403373
ISBN-10: 1032403373
Pagini: 192
Ilustrații: 11 Tables, black and white; 21 Line drawings, black and white; 21 Illustrations, black and white
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.28 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press

Public țintă

Undergraduate Advanced

Notă biografică

Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.

Cuprins

About the Author. Acknowledgements. Introduction. Chapter 1 Executive Summary. Chapter 2 Vision. Chapter 3 Mission. Chapter 4 Operations. Chapter 5 Research. Chapter 6 Branding. Chapter 7 Marketing. Chapter 8 Finances. Level Two. Chapter 9 Introduction. Chapter 10 Worksheet 01: Game. Chapter 11 Worksheet 02: The Opportunity. Chapter 12 Worksheet 03: Goals. Chapter 13 Worksheet 04: Customers. Chapter 14 Worksheet 05: Success. Chapter 15 Worksheet 06: Strategy. Chapter 16 Worksheet 07: Marketing. Chapter 17 Worksheet 08: Resources. Chapter 18 Worksheet 09: Partners. Chapter 19 Worksheet 10: Finance. Chapter 20 Worksheet 11: Operations. Chapter 21 Worksheet 12: Model. Index.

Descriere

This is a practical guide to help readers think about various planning aspects of their proposed games business, and grow their businesses to become more successful. The book includes customary business plan headings and worksheets where the reader can record their working-outs as they start to articulate the vision behind their game.