Business Project Management and Marketing: Mastering Business Markets: Springer Texts in Business and Economics
Editat de Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geigeren Limba Engleză Hardback – 18 ian 2016
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 577.42 lei 6-8 săpt. | |
Springer Berlin, Heidelberg – 30 mar 2018 | 577.42 lei 6-8 săpt. | |
Hardback (1) | 583.68 lei 6-8 săpt. | |
Springer Berlin, Heidelberg – 18 ian 2016 | 583.68 lei 6-8 săpt. |
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Specificații
ISBN-13: 9783662485064
ISBN-10: 3662485060
Pagini: 399
Ilustrații: VII, 399 p. 142 illus.
Dimensiuni: 155 x 235 x 28 mm
Greutate: 0.74 kg
Ediția:1st ed. 2016
Editura: Springer Berlin, Heidelberg
Colecția Springer
Seria Springer Texts in Business and Economics
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3662485060
Pagini: 399
Ilustrații: VII, 399 p. 142 illus.
Dimensiuni: 155 x 235 x 28 mm
Greutate: 0.74 kg
Ediția:1st ed. 2016
Editura: Springer Berlin, Heidelberg
Colecția Springer
Seria Springer Texts in Business and Economics
Locul publicării:Berlin, Heidelberg, Germany
Public țintă
GraduateCuprins
Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.
Notă biografică
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
Textul de pe ultima copertă
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Caracteristici
Combines practical relevance for executive education with scientific rigor of the latest research Covers comprehensive topics from tender reception to project management, including chapters from leading experts in practice and academia Includes conceptual, strategic, and operational points of view on the topic