Business Research – Enjoy Creating, Developing and Writing Your Business Project
Autor Wilson Ng, Elayne Coakesen Limba Engleză Hardback – 2 ian 2015
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Kogan Page – 2 noi 2013 | 419.08 lei 6-8 săpt. | |
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Kogan Page – 2 ian 2015 | 1274.26 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780749476489
ISBN-10: 0749476486
Pagini: 232
Dimensiuni: 163 x 240 x 18 mm
Greutate: 0.5 kg
Editura: Kogan Page
ISBN-10: 0749476486
Pagini: 232
Dimensiuni: 163 x 240 x 18 mm
Greutate: 0.5 kg
Editura: Kogan Page
Notă biografică
Wilson Ng, Elayne Coakes
Cuprins
Chapter - 00: Introduction; Section - ONE: Planning your project; Chapter - 01: The nature of business research; Chapter - 02: Methodology and methods; Section - TWO: 'Doing' your project; Chapter - 03: The project proposal; Chapter - 04: Collecting quantitative data; Chapter - 05: Collecting qualitative data through interviews; Chapter - 06: Collecting data as an ethnographer; Chapter - 07: Case study research; Chapter - 08: Collecting data: less common methods; Chapter - 09: Ensuring data saturation; Section - THREE: Reporting your findings; Chapter - 10: Analysing quantitative data; Chapter - 11: Analysing qualitative data; Section - FOUR: Writing your report; Chapter - 12: Discussing project findings; Chapter - 13: Conclusion to your report; Chapter - 14: Reference lists; Chapter - 15: Writing your abstract; Chapter - 16: Conclusion