After 30 years working with businesses, not-for-profits and governments, Simon Bailey knows that there is not much new in the world. People running organizations make the same mistakes year in and year out. With a career that has spanned many countries and most industries, Simon thought it was a good idea to share this information with everyone interested to hear about it. Call It Like It Is takes the reader on a light-hearted journey through the process of planning for, running and eventually leaving a business. By contrast with other business books, this one is light on theory and very much about practise Each chapter starts with a few points that summarize how successful operators do things. Following this, there are three case studies - all based on Simon's experience over 30 years starting, fixing and optimizing organizations. Each chapter ends with a few more points summarizing the learning that flows from the chapter. There are three books in the series. The first book deals with planning for and starting up a business, organization or division. It covers the mistakes most people make time and again and shows the reader how not to make them The second book focuses on running a business or organization once it has been set up. Again, it looks at the issues that owners and managers have most often and how to avoid them. The third book looks at the issues that confront mature businesses and also at the challenges that business owners and senior managers have when they start thinking about leaving. The case studies have been written in a way that hopefully passes on a lot more information than the specific area they are covering. Simon's aim was to pass on as much information and experience as he could, without creating a book that was boring or difficult to read. Every business owner and manager ought to read these books. They are a source of really valuable information that is presented simply and in a way that is entertaining rather than complex. They summarize 30 years of work done by someone who is paid thousands of dollars a day to apply this knowledge to organizations ranging from multi-national businesses to small startups. Every employee should read these books - to see just how poorly they are being managed One brief of warning... If all of this sounds too simple and you just 'know' that managing businesses is more complex than this, you're probably in the wrong career Enjoy..