Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e de Mark Fisher

Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e: Cambridge International IGCSE

Mark Fisher

Medi Houghton

Veenu Jain

en Limba Engleză Mixed media product – 4 iul 2018

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook and digital bundle contain exam-style case studies from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback as well as extra case studies, giving students everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and more. The final chapter gives revision tips and advice on writing well-structured responses. Answers to coursebook questions are in the teacher's resource.

Citește tot Restrânge

Din seria Cambridge International IGCSE

70%

Preț: 34^.05 lei
Preț: 247^.11 lei
Preț: 77^.78 lei
Preț: 108^.13 lei
Preț: 245^.06 lei
Preț: 211^.56 lei
Preț: 85^.73 lei
Preț: 243^.15 lei
9%

Preț: 814^.77 lei
8%

Preț: 526^.01 lei
Preț: 91^.26 lei
Preț: 184^.88 lei
Preț: 98^.21 lei
Preț: 209^.88 lei
Preț: 317^.63 lei
Preț: 90^.42 lei
Preț: 266^.60 lei
Preț: 86^.79 lei
Preț: 155^.37 lei
Preț: 232^.85 lei
Preț: 241^.53 lei
Preț: 134^.20 lei
Preț: 118^.49 lei
Preț: 89^.36 lei
Preț: 134^.01 lei
Preț: 89^.80 lei
Preț: 273^.55 lei
Preț: 132^.56 lei
Preț: 124^.56 lei
Preț: 213^.38 lei
9%

Preț: 628^.29 lei
Preț: 175^.04 lei
Preț: 334^.26 lei
Preț: 126^.27 lei
Preț: 270^.50 lei
Preț: 120^.13 lei
Preț: 231^.45 lei
Preț: 383^.85 lei
Preț: 87^.22 lei
Preț: 276^.96 lei
Preț: 103^.31 lei
14%

Preț: 210^.12 lei
Preț: 164^.88 lei
Preț: 130^.42 lei
Preț: 113^.15 lei
14%

Preț: 79^.46 lei
Preț: 234^.29 lei
Preț: 287^.44 lei
Preț: 125^.99 lei
Preț: 313^.04 lei

Cuprins

Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.