Cambridge National in Enterprise and Marketing Student Book with Digital Access (2 Years): Level 1/Level 2: Cambridge Nationals
Autor Mark Tippins, Karen Tullett, Julie Whatforden Limba Engleză Mixed media product – 15 iun 2022
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Specificații
ISBN-13: 9781009106474
ISBN-10: 1009106473
Pagini: 350
Dimensiuni: 219 x 276 x 15 mm
Greutate: 0.46 kg
Ediția:Nouă
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Cambridge Nationals
Locul publicării:Cambridge, United Kingdom
ISBN-10: 1009106473
Pagini: 350
Dimensiuni: 219 x 276 x 15 mm
Greutate: 0.46 kg
Ediția:Nouă
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Cambridge Nationals
Locul publicării:Cambridge, United Kingdom
Cuprins
How to use this book; R067 Enterprise and marketing concepts ; TA1 Characteristics, risk and reward for enterprise ; TA2 Market research to target a specific customer ; TA3 What makes a product financially viable ; TA4 Creating a marketing mix to support a product ; TA5 Factors to consider when starting up and running an enterprise; R068 Design a business proposal ; TA1 Market research ; TA2 How to identify a customer profile ; TA3 Develop a product proposal ; TA4 Review whether a business proposal is financially viable ; TA5 Review the likely success of the business proposal ; R069 Market and pitch a business proposal ; TA1 Develop a brand identity to target a specific customer profile ; TA2 Create a promotional campaign for a brand and product ; TA3 Plan and pitch a proposal ; TA4 Review a brand proposal, promotional campaign and professional pitch ; Glossary; Index
Descriere
Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Working towards endorsement by OCR.