Campaigning for President 2016: Strategy and Tactics
Editat de Dennis W. Johnson, Lara Brownen Limba Engleză Paperback – 20 iul 2017
This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners.
The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending.
New to the 2016 Edition
- The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations.
- The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election.
- Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.
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Specificații
ISBN-13: 9781138058477
ISBN-10: 1138058475
Pagini: 312
Ilustrații: 9 Line drawings, black and white; 8 Tables, black and white
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Ediția:3rd edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138058475
Pagini: 312
Ilustrații: 9 Line drawings, black and white; 8 Tables, black and white
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Ediția:3rd edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Preface
Chapter 1. The Election of 2016 Dennis W. Johnson
Part One: The Primaries
Chapter 2. The Democratic Primaries Lilly J. Goren
Chapter 3. The Republican Primaries Wayne P. Steger
Chapter 4. Trump’s Appeal Mark S. Mellman
Part Two: Money and Communication
Chapter 5. Presidential Candidate Fundraising: An Exception to the Rule? Anthony Corrado and Tassin Braverman
Chapter 6. The Digital Battle Suzanne Zurn
Chapter 7. Political Advertising in the 2016 Presidential Election Peter Fenn
Chapter 8. #Campaigns2016: Hashtagged Phrases and the Clinton-Trump Message War Michael Cornfield and Michael D. Cohen
Chapter 9. The Trump Effect on the Press, the Presidency, Rhetoric, and Democracy Major Garrett
Part Three: The General Election
Chapter 10. Outside Voices: Super PACs, Parties, and Other Non-Candidate Actors Stephen K. Medvic
Chapter 11. Republican Strategy and Tactics During the General Election Katie Packer
Chapter 12. Democratic Strategy and Tactics During the General Election Maria Cardona
Chapter 13. The Defining Fault Lines in One of the Darkest Campaigns in Political History Matthew Dallek
Appendix A. Timeline
Appendix B. Presidential and Vice-Presidential Candidates
Appendix C. Campaign Operatives and Consultants
Appendix D. Primary and Caucus Results
Appendix E. General Election Results
Appendix F. Exit Polls
Appendix G. Campaign Spending by Candidates, Parties, and Major Super PACs
Chapter 1. The Election of 2016 Dennis W. Johnson
Part One: The Primaries
Chapter 2. The Democratic Primaries Lilly J. Goren
Chapter 3. The Republican Primaries Wayne P. Steger
Chapter 4. Trump’s Appeal Mark S. Mellman
Part Two: Money and Communication
Chapter 5. Presidential Candidate Fundraising: An Exception to the Rule? Anthony Corrado and Tassin Braverman
Chapter 6. The Digital Battle Suzanne Zurn
Chapter 7. Political Advertising in the 2016 Presidential Election Peter Fenn
Chapter 8. #Campaigns2016: Hashtagged Phrases and the Clinton-Trump Message War Michael Cornfield and Michael D. Cohen
Chapter 9. The Trump Effect on the Press, the Presidency, Rhetoric, and Democracy Major Garrett
Part Three: The General Election
Chapter 10. Outside Voices: Super PACs, Parties, and Other Non-Candidate Actors Stephen K. Medvic
Chapter 11. Republican Strategy and Tactics During the General Election Katie Packer
Chapter 12. Democratic Strategy and Tactics During the General Election Maria Cardona
Chapter 13. The Defining Fault Lines in One of the Darkest Campaigns in Political History Matthew Dallek
Appendix A. Timeline
Appendix B. Presidential and Vice-Presidential Candidates
Appendix C. Campaign Operatives and Consultants
Appendix D. Primary and Caucus Results
Appendix E. General Election Results
Appendix F. Exit Polls
Appendix G. Campaign Spending by Candidates, Parties, and Major Super PACs
Recenzii
Praise for Campaigning for President 2016
Political scientists, journalists, and campaign strategists who want to make sense of the raucous contest between Donald Trump and Hillary Clinton should start with Campaigning for President 2016. The wide range of expert authors assembled in this book examine Trump’s election from all angles, and is an excellent read for the classroom or the war room.
Michael Burton, Ohio University
Dennis Johnson and Lara Brown deliver a solid, timely book on what we think happened in the 2016 election. A great mix of academics and practitioners explains clearly what the elites did – and admit their confusion over what the electorate did. An excellent volume for our time.
Robin A. Kolodny, Temple University
Johnson and Brown have assembled an all-star team of scholars and practitioners to analyze the historic 2016 election. They provide important insights and analysis that help readers understand one of the greatest political upsets in American history. This book is a must for those who want to examine and understand what went on in the 2016 presidential election.
David Dulio, Oakland University
The 2016 campaign unfolded in a manner unlike any presidential election before it. Dennis Johnson and Lara Brown’s new volume expertly merges academic and practitioner perspectives to help readers understand the election cycle from open to close. Beyond looking at the Trump and Clinton campaigns, the writers help readers understand changes in campaign finance, the importance of the Bernie Sanders insurgency, the increasing role of social media, and the impact of fake news on future electoral politics. Analytically driven but immensely readable, Campaigning for President 2016 is a must-read for those wanting to understand how Donald Trump became president and how this election will shape those to come.
Will Miller, Flagler College; Campus Labs
Dennis Johnson and Lara Brown’s new book is interesting and well-written. Most importantly, they take the Donald Trump phenomenon into account without only focusing on him. They give readers a good history of presidential elections in general, connecting them well to the 2016 election. It’s a keeper!
Iva Deutchman, Hobart and William Smith Colleges
Political scientists, journalists, and campaign strategists who want to make sense of the raucous contest between Donald Trump and Hillary Clinton should start with Campaigning for President 2016. The wide range of expert authors assembled in this book examine Trump’s election from all angles, and is an excellent read for the classroom or the war room.
Michael Burton, Ohio University
Dennis Johnson and Lara Brown deliver a solid, timely book on what we think happened in the 2016 election. A great mix of academics and practitioners explains clearly what the elites did – and admit their confusion over what the electorate did. An excellent volume for our time.
Robin A. Kolodny, Temple University
Johnson and Brown have assembled an all-star team of scholars and practitioners to analyze the historic 2016 election. They provide important insights and analysis that help readers understand one of the greatest political upsets in American history. This book is a must for those who want to examine and understand what went on in the 2016 presidential election.
David Dulio, Oakland University
The 2016 campaign unfolded in a manner unlike any presidential election before it. Dennis Johnson and Lara Brown’s new volume expertly merges academic and practitioner perspectives to help readers understand the election cycle from open to close. Beyond looking at the Trump and Clinton campaigns, the writers help readers understand changes in campaign finance, the importance of the Bernie Sanders insurgency, the increasing role of social media, and the impact of fake news on future electoral politics. Analytically driven but immensely readable, Campaigning for President 2016 is a must-read for those wanting to understand how Donald Trump became president and how this election will shape those to come.
Will Miller, Flagler College; Campus Labs
Dennis Johnson and Lara Brown’s new book is interesting and well-written. Most importantly, they take the Donald Trump phenomenon into account without only focusing on him. They give readers a good history of presidential elections in general, connecting them well to the 2016 election. It’s a keeper!
Iva Deutchman, Hobart and William Smith Colleges
Descriere
Dennis Johnson and Lara Brown have assembled an outstanding team of politics scholars and campaign professionals to examine one of the fiercest and most closely fought presidential elections of our time. This is the most comprehensive and incisive treatment of the 2016 presidential election available, focusing on the players (candidates, political consultants, national political parties, and outside interests) and the strategy and tactics they employed. Contributors explore the mood of the electorate, primaries, money, communication, salient issues, challenges faced by Clinton and Trump, and results in the 2016 election.