"An irreverent, well-written, no-nonsense, fact-packed guide to some of the unexpected consequences of weed legalization. Both surprising and enlightening!"--Laurie Santos, Professor of Psychology, Yale University, and host of The Happiness Lab podcast "It's high time economists took a serious look at weed. This insightful and entertaining joint effort sheds light on an important topic."--Jayson Lusk, Distinguished Professor and Head of the Department of Agricultural Economics, Purdue University, and author of The Food Police and Unnaturally Delicious "Robin Goldstein and Daniel Sumner provide a comprehensive guide to the key economic and regulatory factors that are driving the markets for weed, while at the same time offering plenty of fun anecdotes for an enjoyable read. A must-have reference for anyone considering participating in this industry as an investor, producer, retailer, policy maker, or consumer."--Bradley Rickard, Professor of Food and Agricultural Economics, Cornell University "Not just your ordinary puff piece, Can Legal Weed Win? delivers a refreshing explanation of how the legalization of cannabis ended up in smoke and how it can get straight again. Goldstein and Sumner take a refreshingly objective perspective, which few weed books do, and explain with simple, understandable economic intuition how we have arrived at a dual-market (legal and illegal) system."--Michael McCullough, Professor of Agribusiness, California Polytechnic State University, and CEO of the Beeronomics Society