Cases in Retailing: Operational Perspectives
Autor Harten Limba Engleză Paperback – 15 feb 1997
- Marks and Spencer.
- Sainsbury.
- Post Office Counters.
- Safeway.
- Tesco.
- CWS.
The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
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Specificații
ISBN-13: 9780631201731
ISBN-10: 0631201734
Pagini: 264
Dimensiuni: 155 x 229 x 16 mm
Greutate: 0.4 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0631201734
Pagini: 264
Dimensiuni: 155 x 229 x 16 mm
Greutate: 0.4 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
students on courses in retailing, and is suitable for use at both undergraduate and postgraduate levels; also suitable for non–retail graduates converting to a retail management careerNotă biografică
Descriere
This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses.