Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading
Autor Hongbo Laien Limba Engleză Paperback – 22 mai 2022
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Specificații
ISBN-13: 9789811621475
ISBN-10: 9811621470
Ilustrații: XVIII, 153 p. 46 illus., 26 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.25 kg
Ediția:1st ed. 2021
Editura: Springer Nature Singapore
Colecția Springer
Locul publicării:Singapore, Singapore
ISBN-10: 9811621470
Ilustrații: XVIII, 153 p. 46 illus., 26 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.25 kg
Ediția:1st ed. 2021
Editura: Springer Nature Singapore
Colecția Springer
Locul publicării:Singapore, Singapore
Cuprins
Chapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. Case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.
Notă biografică
Hongbo Lai completed his Ph.D in management at Tongji University and was a postdoctoral candidate of Applied Economics and Sociology, Fudan University. He is an associate professor, School of Management, Shanghai University of Technology, a part-time researcher of Enterprise Development and Management Innovation Research Center of Fudan University, an experts selected from Shanghai Science and Technology Experts database (Applied Research), an external review expert for Tongji University EMBA project. He is an expert of the Ministry of Education and head of the key research group of Shanghai Municipal Government. In 2016, he won the title of excellent postdoctoral of Fudan University.
He has worked in the front line of enterprises in the Pearl River Delta and Yangtze River Delta for decades and is devoted to industrial innovation and high-quality development of enterprise. He has published two monographs, more than 40 academic papers, and presided over nearly 20 national, provincial and ministerial level projects.
He has worked in the front line of enterprises in the Pearl River Delta and Yangtze River Delta for decades and is devoted to industrial innovation and high-quality development of enterprise. He has published two monographs, more than 40 academic papers, and presided over nearly 20 national, provincial and ministerial level projects.
Textul de pe ultima copertă
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Caracteristici
Analyzes the current consumption condition on China's market Is the only book on China's cultivation of local luxury high-end brands in the context of consumption transformation and upgrading Presents innovative perspective of the integration of design and social media communication to analyze the new local luxury industry in China