Chinese Television and Soft Power in Africa: Communicating China
Autor Angela Lewisen Limba Engleză Paperback – 18 dec 2024
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Taylor & Francis Ltd. – 18 dec 2024 | 309.38 lei 43-57 zile | |
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Specificații
ISBN-13: 9781032328843
ISBN-10: 1032328843
Pagini: 134
Dimensiuni: 156 x 234 mm
Greutate: 0.26 kg
Editura: Taylor & Francis Ltd.
Seria Communicating China
ISBN-10: 1032328843
Pagini: 134
Dimensiuni: 156 x 234 mm
Greutate: 0.26 kg
Editura: Taylor & Francis Ltd.
Seria Communicating China
Cuprins
List of figures vi
List of tables vii
1 Introduction 1
2 Brand China in Africa: Image construction through development assistance projects 12
3 The 10,000 Villages Project 38
4 Indigenous programming 76
5 The StarTimes PPP – Sport Sponsorship 101
6 Conclusion 119
Index 133
List of tables vii
1 Introduction 1
2 Brand China in Africa: Image construction through development assistance projects 12
3 The 10,000 Villages Project 38
4 Indigenous programming 76
5 The StarTimes PPP – Sport Sponsorship 101
6 Conclusion 119
Index 133
Notă biografică
Angela Lewis completed her doctorate in the School of International Communications, Nottingham University, Ningbo, China