Choose Possibility

“Sukhinder is one of Google and Silicon Valley’s most successful and well-respected leaders. In Choose Possibility, she brings her unique style of authenticity, optimism, and hustle to help anyone unlock their career potential. ” — Eric Schmidt, Former Chairman & CEO, Google   “Whether you’re twenty-five or forty-five, Choose Possibility offers a simple, clear, and effective process to overcome fear and unlock professional growth and fulfillment. ” — Stephen Kaufer, Co-Founder, President & CEO, TripAdvisor   “Choose Possibility helps us see risk in an entirely new way. Sukhinder Singh Cassidy will inspire you to take small steps that can lead to extraordinary outcomes. ” — Susan Wojcicki, CEO, YouTube   “Sukhinder Singh Cassidy is an extraordinary entrepreneur and businesswoman, and the ideas she presents in this book have the potential to make a tremendous difference in anyone’s career or life. ” — Spencer Rascoff, Former CEO & Co-Founder, Zillow   “The ‘myth of the single choice,’ that one decision can make or break everything, is to blame for people’s fear of taking risks, writes StubHub president Cassidy in her encouraging debut.…readers looking to play it a bit less safe will find this a welcome call to do so.” —Publishers Weekly       “An indispensable guide to decision-making and risk-taking for anyone who finds themselves afraid of making a wrong choice in their career, from one of the most highly regarded female tech executives in Silicon Valley.”—Next Big Idea Club    —

Sukhinder Singh Cassidy is a leading digital executive and entrepreneur with over twenty-five years of leadership experience scaling and founding companies including Google, Amazon, Yodlee, Joyus and Polyvore. She is currently founder and Chairman of theBoardlist, a premium talent marketplace for diverse executives, and most recently served as the President of StubHub, the leading global consumer ticketing marketplace for live entertainment. StubHub was acquired by Viagogo for $4bn, in a transaction led by Sukhinder and her team. Sukhinder also serves as a board director at Urban Outfitters (URBN) and Upstart, and has previously served as a board member at Ericsson, TripAdvisor, Stitchfix, J. Crew and as a strategic advisor to Twitter.

For her work in the Internet industry, Cassidy has been profiled in numerous publications globally, including Forbes, Fortune, New York Times, Wall Street Journal, Bloomberg, Vanity Fair, Recode and more, as well as several leadership books. She has been named one of the Most Creative People in Business by Fast Company, one of the Top 100 People in the Valley by Business Insider; a `Woman to Watch¿ by Forbes, Fortune and Ad Age; Techcrunch¿s first General Management Fellow; and one of the Top 100 Women of Influence in Silicon Valley.