City Branding: The Ghostly Politics of Representation in Globalising Cities: Routledge Research in Planning and Urban Design
Autor Alberto Vanoloen Limba Engleză Hardback – 10 iul 2018
City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding.
This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 296.24 lei 6-8 săpt. | |
Taylor & Francis – 28 iun 2018 | 296.24 lei 6-8 săpt. | |
Hardback (1) | 1086.70 lei 6-8 săpt. | |
Taylor & Francis – 10 iul 2018 | 1086.70 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781138959385
ISBN-10: 1138959383
Pagini: 218
Ilustrații: 30
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Planning and Urban Design
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138959383
Pagini: 218
Ilustrații: 30
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Planning and Urban Design
Locul publicării:Oxford, United Kingdom
Cuprins
List of Figures
List of Boxes
Chapter 1 Introducing Urban Branding: A Spectral Metaphor
Chapter 2 The Evolution of the Place Branding Debate
Chapter 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding
Chapter 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible
and the Ghostly In-Between
Chapter 5 The Global, the Creative and the Smart City
Chapter 6 Symbols, Spectres and the Emotional Geographies of City Branding
Chapter 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres
Chapter 8 Concluding Remarks: Insurgent Ghosts and the Politics of City Branding
Index
Descriere
City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.