The ultimate guide to getting your appointment books filled and keeping the joy of what you do alive. This is a step-by-step playbook that will take you through the ins and outs of building, maintaining, and systemizing your business. The playbook was created for individuals in the hair, nail, and makeup profession. Meaning barbers, stylists, cosmetologists, etc... some of these concepts even carry over into the spa profession. The book and supporting material has been carefully crafted to capture some of the most challenging stages of growth within these different professions. It's designed to walk through all of the stages within these professions. From the beginning stages of getting out of school, to building a brand, expanding, and even selling off your business. This book will challenge you to dig deep and answer questions, while working through common roadblocks that the majority of professionals in the beauty industry encounter. It's designed to force you to overcome and move in a positive direction to build your clientele and streamline your business. It will also show you how to build your brand and automate your business to be able to focus in on the activities you really enjoy.