"This is a terrific practical guide. You will benefit from the way Amy has broken down the overwhelming subject of marketing into straightforward and easy-to-understand topics. Soon you'll be enchanting your customers like never before." -Former chief evangelist of Apple and marketing guru, Guy Kawasaki "The book is FANTASTIC - it's not so much a 'how to do marketing book' as a 'how to believe in your business and succeed' book. It's so well written and easy to read that you almost feel like you're having a chat with the author rather than being lectured at by some 'know it all.' The ideas are so simple that its almost just common sense and yet most business owners just wouldn't have the time to think of them" - Lia Banton, Small Business Consultant "A refreshing 'let's get back to basics' guide to marketing. Novices and seasoned marketers alike will benefit from these surprisingly simple and often overlooked marketing basics that can, and should, be put into place to generate solid business growth." David Eichenbaum Author of 'The Business Rules' and CEO of Eichenbaum & Associates " Marketing is a conversation and Amy's book will help you take it to a higher place." Tim Sanders, Business guru and author of Love is the Killer App and Today We Are Rich THE essential marketing guide, immediately applicable and pragmatic, the book is a collection of proven strategies that show business owners exactly how to grow their businesses. But the surprising difference to this book is the compelling combination of a marketing guide and a book on how to believe in your business and stay motivated. We all know in business it's often lonely and hard to keep focused on the end goals, and this is the perfect book to help entrepreneurs keep energy levels where they need to be in order to be as effective as possible. Think a hybrid between a bestselling a self-help guide and a step by step, key in hand marketing guide; Jack Canfield's The Success Principles meets Harry Beckwith's 'Selling the Invisible'. Entrepreneurs often suffer from isolation and a drain on their energy as they try to be jack-of-all-trades in a small or non-existent team. Their days are so filled with running their business that they often have no time to think of new ideas for growing their business or increasing profits. They are hungry not only for new ideas, but for support. Often it's not just the lack of business knowledge that hampers entrepreneurs, but difficulty in keeping motivated and believing in ones dream. This book will give business owners not only a variety of easy to implement and proven marketing activities that will build confidence, but also what isn't normally included in classic business books to help owners stay motivated and not feel so isolated. In addition individuals are becoming more and more concerned with feeling good about their business, using ethical practices and understand that in this new customer driven/customer-centric economy small businesses must establish a win-win business model and marketing system. Ideas like CRM and customer experience are bandied about, but small businesses neither understand them, nor know how to even begin to apply the ideas. Win Win Marketing will benefit all readers with its uniqueness: -combining a 'self-help' approach with down to earth practical marketing ideas -presenting a customer centric and positive way to approach marketing and business growth -easy to read and understand 'sound bites' that a time-pressed business owner can easily understand and apply -providing insider tips and resources to make the ideas immediately applicable - easy to implement, affordable and effective tips for effective advertising, using referrals, harnessing the web, getting new customers, increasing profits and more. The traditional business book lacks the human element, which is captured and spoken to in Win Win Marketing's compelling combination of a practical marketing guid