A collection of tried, tested and proven powerful restaurant marketing techniques made into what is the very last word in effective restaurant marketing ideas and tips for building your business, including: - Simple referral campaigns that are put on auto pilot to ensure a steady stream of new customers - How to fill those quiet periods, with 'done for you' programs you can put in place quickly and easily - How to get more out of each and every customer without them feeling like they've actually spent it - Create loyalty, fans and advocates - Use deadly secret weapons against your competition - Keep customers coming back time after time after time after time - How to create the best restaurant advertising that is proven to pull in the customers - Getting FREE press coverage, how to work the local press and create PR the press will want to print. - And much, much more...