Co-Opetition
Autor Adam M Brandenburger, Barry J Nalebuffen Limba Engleză Paperback – 14 sep 1997
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Specificații
ISBN-13: 9781861975072
ISBN-10: 1861975074
Pagini: 304
Ilustrații: facsimiles
Dimensiuni: 128 x 196 x 22 mm
Greutate: 0.22 kg
Ediția:Main
Editura: Profile
Colecția Profile Books
Locul publicării:London, United Kingdom
ISBN-10: 1861975074
Pagini: 304
Ilustrații: facsimiles
Dimensiuni: 128 x 196 x 22 mm
Greutate: 0.22 kg
Ediția:Main
Editura: Profile
Colecția Profile Books
Locul publicării:London, United Kingdom
Notă biografică
Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance.Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.
Recenzii
Seize on Co-opetition
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.
A terrific book!
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.
A terrific book!
Descriere
Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.