Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever
Autor Tom Muccio Cuvânt înainte de John Pepperen Limba Engleză Paperback – noi 2024
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Epic Books – noi 2024 | 118.67 lei 3-5 săpt. | |
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Specificații
ISBN-13: 9781954892200
ISBN-10: 1954892209
Pagini: 264
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.39 kg
Editura: Epic Books
Colecția Epic Books
ISBN-10: 1954892209
Pagini: 264
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.39 kg
Editura: Epic Books
Colecția Epic Books
Recenzii
“[Walmart and P&G] were both going to be successful whether we changed or not, which is a danger in itself. Change is most easily achieved when faced with a crisis, or at least challenging conditions. To change in good times is doubly difficult.”
—Lee Scott, former CEO, Walmart
—Lee Scott, former CEO, Walmart
Notă biografică
Tom Muccio served as president of global customer teams and senior customer strategy officer for Procter & Gamble. As the first leader of P&G’s Walmart Customer Team, he worked with his team to grow annual sales with Walmart from $350 million to $8 billion over a fifteen-year period. He was the driving force behind the “one-company model,” which is now seen as a standard operating practice in the retail industry. During his time as board chairman of the Strategic Account Management Association, he introduced this model to many global companies across a broad range of industries. Muccio remains active as a strategic consultant and speaker and serves as a board member of various organizations and nonprofits.