How does color affect you? You would be surprised Did you realize that color is a powerful nonverbal communication device? Advertisers do. Doctors do. Psychologists do. You should, too. Based on years of research and compilation of the most recent research findings, Color My World is an exploration of the scientific - and not so scientific - ways color influences our bodies, spirits and minds. Learn about the historical significance of color across cultures - and gain an understanding of what specific colors communicate to you. Understand how biology, culture and socialization - even the words we choose - give color meaning beyond wavelength and frequency. How can you use color to change your life? Color communicates - and you can learn the language