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Comedy, Cameos, and Campaign Communication de Jason Turcotte

Comedy, Cameos, and Campaign Communication: Routledge Studies in Media, Communication, and Politics

Autor Jason Turcotte
en Limba Engleză Paperback – 30 ian 2025
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.
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  Taylor & Francis – 30 ian 2025 18561 lei  6-8 săpt.
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Specificații

ISBN-13: 9781032429076
ISBN-10: 1032429070
Pagini: 116
Dimensiuni: 140 x 216 x 7 mm
Greutate: 0.15 kg
Editura: Taylor & Francis
Seria Routledge Studies in Media, Communication, and Politics

Notă biografică

Jason Turcotte is Associate Professor of Communication at California State Polytechnic University, Pomona, USA.

Cuprins

1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process 2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign 3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News 4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement 6. The Instaworthy Campaign: Gaming, Streaming, and Social Media 7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate