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Comedy, Cameos, and Campaign Communication: Routledge Studies in Media, Communication, and Politics

Autor Jason Turcotte
en Limba Engleză Paperback – 30 ian 2025
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.
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  Taylor & Francis Ltd. – 30 ian 2025 18561 lei  43-57 zile
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Specificații

ISBN-13: 9781032429076
ISBN-10: 1032429070
Pagini: 116
Dimensiuni: 138 x 216 mm
Greutate: 0.15 kg
Editura: Taylor & Francis Ltd.
Seria Routledge Studies in Media, Communication, and Politics


Notă biografică

Jason Turcotte is Associate Professor of Communication at California State Polytechnic University, Pomona, USA.

Cuprins

1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process 2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign 3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News 4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement 6. The Instaworthy Campaign: Gaming, Streaming, and Social Media 7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate