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Communicating Space Exploration: Challenges, State of the Art and Future Trends: Space and Society

Autor Fulvio Drigani
en Limba Engleză Hardback – 23 feb 2020
This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.
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Specificații

ISBN-13: 9783030332112
ISBN-10: 303033211X
Pagini: 114
Ilustrații: XV, 114 p. 49 illus., 43 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.32 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria Space and Society

Locul publicării:Cham, Switzerland

Cuprins

What this book is about.- Science and Space in Society (by Rossella Spiga).- Institutional Space Communication.- Space Communication for the Public.- Space Communication for the stakeholders.- Some Space missions and events as case studies on space communication.- Future trends in Space Communication.

Notă biografică

Having graduated from Bocconi University in Milan, Italy, Fulvio Drigani spent a good part of his career at the European Space Agency (ESA), first in the Science Programme Directorate, for which he became Head of Science Communication, then at the corporate level, as Head of ESA’s Online Communication, Social Media, Multimedia Distribution, Publications, and Corporate Branding Office. Later, he also managed the Italian Country Desk, taking care of the social media campaigns of astronauts Paolo Nespoli, Luca Parmitano, and Samantha Cristoforetti. During his career, he launched the first science communication website and the first ESA web portal, www.esa.int, and introduced social media as a communication tool of the Agency. He also introduced the present ESA corporate visual identity.


Textul de pe ultima copertă

This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.

Caracteristici

Analyzes past and present communication of space research and exploration to the public and stakeholders Casts light on how difficult it is, in today’s multimedia world, to communicate science Explores what will happen in the future and how humanity will become aware of it Includes many illuminating case studies