Cantitate/Preț
Produs

Communication in Organizational Environments: Functions, Determinants and Areas of Influence

Autor Anna Rogala, Sylwester Bialowas
en Limba Engleză Hardback – 20 dec 2016
This book showcasesan interdisciplinary and comprehensive study of the issues related tocommunication in corporate environments. Including perspectives frompsychology, sociology and management science, Communication in Organizational Environments analyzes originalquantitative and qualitative research, and determines the functions, objectivesand conditions of effective internal communication. In this book, the authorsbridge the gap in the literature on the management of corporate internal communication,and provide a tool for measuring communication effectiveness. Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management. 
Citește tot Restrânge

Preț: 70711 lei

Preț vechi: 86233 lei
-18% Nou

Puncte Express: 1061

Preț estimativ în valută:
13534 14106$ 11266£

Carte tipărită la comandă

Livrare economică 04-18 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781137547019
ISBN-10: 1137547014
Pagini: 288
Ilustrații: XXV, 254 p.
Dimensiuni: 148 x 210 x 21 mm
Greutate: 0.45 kg
Ediția:1st ed. 2016
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Chapter 1 –Theory of communication: evolution, approaches, models.- Chapter 2 –Internal communication in an organization.- Chapter 3 –Functions and objectives of internal communication.- Chapter 4 –Communication behaviours in an organization.- Chapter 5 –Determinants of internal communication effectiveness.- Chapter 6 –Internal and external communication – in search of coherence. 

Notă biografică

Anna Rogala is anassistant professor in the Department of Marketing Strategies at the PoznanUniversity of Economics, Poland. She specializes in corporate communications,brand management and corporate image, and is currently engaged in consultingand training companies in these areas. Anna is also a member of the PolishScientific Society of Marketing, and Eurasia Business and Economic Society. 
SylwesterBialowas is an assistant professor in the Department of Marketing Research and Servicesat the Poznan University of Economics, Poland. His research interests include ConsumerBehaviour and Market Research.

Textul de pe ultima copertă

This book showcasesan interdisciplinary and comprehensive study of the issues related tocommunication in corporate environments. Including perspectives frompsychology, sociology and management science, Communication in Organizational Environments analyzes originalquantitative and qualitative research, and determines the functions, objectivesand conditions of effective internal communication. In this book, the authorsbridge the gap in the literature on the management of corporate internal communication,and provide a tool for measuring communication effectiveness. Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management.