Communication Strategies for Corporate Leaders: Implications for the Global Market: Contemporary Themes in Business and Management
Autor Pragyan Rath, Apoorva Bharadwajen Limba Engleză Hardback – 7 noi 2017
This volume:
- Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.
- Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse.
- Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals.
- Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
- Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology.
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Specificații
ISBN-13: 9781138047914
ISBN-10: 1138047910
Pagini: 284
Ilustrații: 28 Line drawings, black and white; 18 Tables, black and white; 28 Illustrations, black and white
Dimensiuni: 138 x 216 x 23 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge India
Seria Contemporary Themes in Business and Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138047910
Pagini: 284
Ilustrații: 28 Line drawings, black and white; 18 Tables, black and white; 28 Illustrations, black and white
Dimensiuni: 138 x 216 x 23 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge India
Seria Contemporary Themes in Business and Management
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
List of Figures. List of Tables. List of Scripts. List of Commentaries and Explanations. List of Case Studies and Caselets. Acknowledgements. 1. Prelude to Communication Strategies for Global Corporate Leaders 2. Walk the Talk: Application of Communication Strategy 3. Checkmate: Persuade to Win 4. You’ve Got Mail: Strategy in Style 5. Sherlock Holmes in Action: Managerial Investigations (Cases, Reports, Proposals, Plans). Appendix Case 1: Taking the Cake Ben Gerson. Appendix Case 2: The CEO’s Private Investigation Joseph Finder. Index
Notă biografică
Pragyan Rath is Associate Professor in Business Ethics and Communication group at the Indian Institute of Management Calcutta (IIMC), Kolkata, India. She holds an MPhil and PhD in verbal-visual artistic relations. She has authored The "I" and the "Eye": The Verbal and the Visual in Post-Renaissance Western Aesthetics (2011) and has researched extensively on visual culture with related publications in national and international journals and paper presentations. She is currently developing a new model for corporate communications entitled "ekphrastic technology" based on the verbal representation of graphic designs.
Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group at Indian Institute of Management Calcutta (IIMC), Kolkata, India. A gold medallist in MA in English Literature, she holds a PhD in American Fiction. She has published research papers focusing on marketing communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications in reputed national and international journals. She has authored a book entitled The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through His Epistolary and Literary Corpus (2013). Currently she is working on using fiction theories to decode advertising texts to develop new narrative models.
Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group at Indian Institute of Management Calcutta (IIMC), Kolkata, India. A gold medallist in MA in English Literature, she holds a PhD in American Fiction. She has published research papers focusing on marketing communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications in reputed national and international journals. She has authored a book entitled The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through His Epistolary and Literary Corpus (2013). Currently she is working on using fiction theories to decode advertising texts to develop new narrative models.
Descriere
This volume:
- Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.
- Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools
- Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.