Communication Yearbook 33
Editat de Christina S. Becken Limba Engleză Hardback – 30 apr 2009
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Specificații
ISBN-13: 9780415999618
ISBN-10: 0415999618
Pagini: 538
Ilustrații: 14 tables
Dimensiuni: 152 x 229 x 30 mm
Greutate: 1.17 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415999618
Pagini: 538
Ilustrații: 14 tables
Dimensiuni: 152 x 229 x 30 mm
Greutate: 1.17 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
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Cuprins
Editor’s Introduction -- Christina S. Beck, Ohio University
A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages -- Sahara Byrne, Cornell University, & Philip Sol Hart, Cornell University
A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values -- Jos Hornikx, Radboud University Nijmegen, & Daniel J. O’Keefe, Northwestern University
The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages -- Seth M. Noar, University of Kentucky, Nancy Grant Harrington, University of Kentucky, & Rosalie Shemanski, University of Kentucky
An Integrative Model of Knowledge -- Ronald E. Rice, University of California, Santa Barbara, & Marni Heinz, Google
Communicating Statistical Risk Information -- Ulrich Hoffrage, University of Lausanne.
Christine Skubisz, University of Maryland, & Torsten Reimer, University of Maryland
Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars -- Kathleen Galvin, Northwestern University, & Lauren H. Grill, Northwestern University
Re-Imagining Science, Technology, and Engineering: Communication Perspectives -- Patrice M. Buzzanell, Purdue University, Lorraine G. Kisselburgh, Purdue University, & Brenda L. Berkelaar, Purdue University
Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature -- Caryn E. Medved, Baruch College/CUNY
Discourses of Volunteerism -- Shiv Ganesh, University of Waikato, & Kirstie McAllum, University of Waikato
Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature -- Philip Napoli, Fordham University
Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies -- Emil B. Towner, Texas Tech University
A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages -- Sahara Byrne, Cornell University, & Philip Sol Hart, Cornell University
A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values -- Jos Hornikx, Radboud University Nijmegen, & Daniel J. O’Keefe, Northwestern University
The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages -- Seth M. Noar, University of Kentucky, Nancy Grant Harrington, University of Kentucky, & Rosalie Shemanski, University of Kentucky
An Integrative Model of Knowledge -- Ronald E. Rice, University of California, Santa Barbara, & Marni Heinz, Google
Communicating Statistical Risk Information -- Ulrich Hoffrage, University of Lausanne.
Christine Skubisz, University of Maryland, & Torsten Reimer, University of Maryland
Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars -- Kathleen Galvin, Northwestern University, & Lauren H. Grill, Northwestern University
Re-Imagining Science, Technology, and Engineering: Communication Perspectives -- Patrice M. Buzzanell, Purdue University, Lorraine G. Kisselburgh, Purdue University, & Brenda L. Berkelaar, Purdue University
Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature -- Caryn E. Medved, Baruch College/CUNY
Discourses of Volunteerism -- Shiv Ganesh, University of Waikato, & Kirstie McAllum, University of Waikato
Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature -- Philip Napoli, Fordham University
Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies -- Emil B. Towner, Texas Tech University
Notă biografică
Christina Beck is professor of communication at Ohio University. She has been editing the Communication Yearbook series for 3 years. CY 33 will be her final volume.
Descriere
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.