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Competitive People Strategy – How to Attract, Develop and Retain the Staff You Need for Business Success

Autor Kevin Green
en Limba Engleză Hardback – 2 iul 2019
Resourcing and talent management is a business imperative. Setting a strategic plan for a business is futile without employees who have the necessary knowledge and capabilities to deliver on these strategic objectives. This means that finding, hiring, developing and retaining the people an organization needs has never been more important. Competitive People Strategy shows how to achieve this by moving from the traditional recruitment process of advertising a job and hoping the right person sees it to a much more tactical and proactive approach. With practical guidance, advice and examples throughout, it enables HR professionals to answer critical business questions including: how can I identify the people with the skills we need to meet our organization's business goals? How can I encourage these people to work for our business rather than our competitors? and how can I keep these employees engaged, motivated and performing to the best of their ability?
Covering everything from how to leverage artificial intelligence (AI) in recruitment and how to optimize processes for a multigenerational workforce through to how to continually develop and upskill staff so that your business maintains its competitive edge, Competitive People Strategy is an essential guide to hiring, developing and retaining the staff you need for business success.
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Specificații

ISBN-13: 9780749498528
ISBN-10: 0749498528
Pagini: 232
Dimensiuni: 162 x 240 x 22 mm
Greutate: 0.52 kg
Editura: Kogan Page

Cuprins

Chapter - 01: Why a Competitive People Strategy matters; Chapter - 02: Strategy - how to compete and win; Chapter - 03: Building a differentiated people strategy; Chapter - 04: Leaders everywhere; Chapter - 05: Developing a winning culture; Chapter - 06: Talent attraction; Chapter - 07: Employee experience; Chapter - 08: Change and transformation; Chapter - 09: Great people management; Chapter - 10: Developing the people function

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In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy. Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success. Drawing upon insights from organizations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.