Concepts and Cases in Retail and Merchandise Management 2nd Edition
Autor Nancy J. Rabolt, Judy K. Mileren Limba Engleză Paperback – 19 feb 2009
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Specificații
ISBN-13: 9781563676000
ISBN-10: 1563676001
Pagini: 496
Ilustrații: illustrations
Dimensiuni: 187 x 235 x 23 mm
Greutate: 0.82 kg
Ediția:2 Rev ed.
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1563676001
Pagini: 496
Ilustrații: illustrations
Dimensiuni: 187 x 235 x 23 mm
Greutate: 0.82 kg
Ediția:2 Rev ed.
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Caracteristici
Detailed analysis of effective training and evaluation of retail management personnel and organizational structure
Notă biografică
NancyJ. Rabolt is a professorand Chair of the Consumer and Family Studies and Dietetics Department at SanFrancisco State University. JudyK. Miler is an associateprofessor at the University of Florida.
Cuprins
Contents:Merchandise Management, Roles and ResponsibilitiesRetailing Formats and StructuresMerchandise/Store PositioningMerchandise CharacteristicsMerchandise Planning, Buying, Control and ProfitabilitySourcingBuyer/Vendor RelationshipsSales Promotion, Advertising and Visual MerchandisingPersonal Selling and Customer RelationsEntrepreneurship and Small Business OwnershipEthics and Legal Behavior in Merchandise Management