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Concepts and Cases in Retail and Merchandise Management 2nd Edition

Autor Nancy J. Rabolt, Judy K. Miler
en Limba Engleză Paperback – 19 feb 2009
This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.
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Specificații

ISBN-13: 9781563676000
ISBN-10: 1563676001
Pagini: 496
Ilustrații: illustrations
Dimensiuni: 187 x 235 x 23 mm
Greutate: 0.82 kg
Ediția:2 Rev ed.
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

Detailed analysis of effective training and evaluation of retail management personnel and organizational structure

Notă biografică

NancyJ. Rabolt is a professorand Chair of the Consumer and Family Studies and Dietetics Department at SanFrancisco State University. JudyK. Miler is an associateprofessor at the University of Florida.

Cuprins

Contents:Merchandise Management, Roles and ResponsibilitiesRetailing Formats and StructuresMerchandise/Store PositioningMerchandise CharacteristicsMerchandise Planning, Buying, Control and ProfitabilitySourcingBuyer/Vendor RelationshipsSales Promotion, Advertising and Visual MerchandisingPersonal Selling and Customer RelationsEntrepreneurship and Small Business OwnershipEthics and Legal Behavior in Merchandise Management