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Consumer Behaviour towards Safe Drinking Water

Autor Datrika Madhusudan Rao
en Limba Engleză Paperback – 22 mar 2013
World oceans cover about 3/4th of earth's surface. As per the UN estimates, the total amount of water on earth is about 1400 Mill.Cu.Kms which is enough to cover the earth with a layer of 3000 mtrs depth. However only 2.7% of the total water available on the earth is fresh water of which about 75.2% lies frozen in Polar Regions and another 22.6% is present as ground water.The crisis about economic water resources devt. and better management thus arises because most of the water is not available for use and secondly it is characterized by its highly uneven spatial distribution.Access to adequate water supply is not only a fundamental need and human right as per UN MDGs. One of its targets is to: "Halve, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation". The lack of access to adequate water contributes to water-based disease transmission and water-washed diseases, leads to mortality, morbidity and illnesses (eg.Diarrohoea). 200 people are interviewed from four villages of Nizamabad town. ChiSquare, Markov tests used to predict Cons.Behavior patterns. The target groups are Mini.of Rural & Urban Devt,Consumers & Bottlers.
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Specificații

ISBN-13: 9783659353260
ISBN-10: 3659353264
Pagini: 88
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.14 kg
Editura: LAP Lambert Academic Publishing AG & Co. KG
Colecția LAP Lambert Academic Publishing

Notă biografică

D.V. Madhusudan Rao, MBA,M.Phil,MCIM(UK),Asso.CIPD(UK),PGDFTM,DCA,CISCO-HP certified,(Ph.D), with 22 years of experience, out of which 14 years worked in Asmara Commercial College(Eritrea), Mekelle Univ(Ethiopia)and Bahrain Training Institute (Bahrain). At present working as Asst. Professor at Jigjiga Univ(Ethiopia) Spl. in Marketing,CB,OB,Ent.ship