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Reputation Economics: Why Who You Know Is Worth More Than What You Have de Joshua Klein

Reputation Economics: Why Who You Know Is Worth More Than What You Have

Autor Joshua Klein
en Limba Engleză Hardback – 4 noi 2013

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.

Welcome to the age of Reputation Economics:

-Where Avis is currently discounting car rentals based on Twitter followers

-Where Carnival Cruise Lines are offering free upgrades based on a Klout score

-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online

-Where Klout scores are being used to vet job applications

The value of individual reputation is already radically changing the way business is done.

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Specificații

ISBN-13: 9781137278623
ISBN-10: 1137278625
Pagini: 246
Dimensiuni: 161 x 244 x 23 mm
Greutate: 0.43 kg
Editura: PALGRAVE TRADE
Locul publicării:Basingstoke, United Kingdom

Descriere

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already.
Welcome to the age of Reputation Economics:
-Where Avis is currently discounting car rentals based on Twitter followers
-Where Carnival Cruise Lines are offering free upgrades based on a Klout score
-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer’s reach and reputation online
-Where Klout scores are being used to vet job applications
The value of individual reputation is already radically changing the way business is done.

Cuprins

CHAPTER 1: What is your mother worth?
CHAPTER 2: A Short History of Money
CHAPTER 3: The Fractalization of Currency
CHAPTER 4: Rise of the Individual
CHAPTER 5: The Panopticon and the Runaway Culture Ecology
CHAPTER 6: Flies and Ointments
CHAPTER 7: The Abundance Economy
CHAPTER 8: Code is Culture
CHAPTER 9: Emerging Models… and Markets
CHAPTER 10: Triumph of the Commons - Maybe

Notă biografică

Joshua Klein is an internationally known technology expert who studies systems, from computer networks and institutions to consumer hardware. His recent projects have included an acclaimed new television series on the history of innovation on the National Geographic Channel, called The Link, one of the most watched TED videos of all time (about vending machine to train crows to exchange found coins for peanuts) and the development of a cell phone application to create a virtuous cycle of education and employment in South Africa. His work has appearedinThe New York Times,Wired,O Magazine, and The Harvard Business Review.Hehas made appearances on MSNBC, NPR, and has spoken at conferences from TED to Davos, and presented in front of organizations ranging from the State Department to the Young Presidents Organization Global Leadership Congress, to Microsoft to Amazon. He lives in New York City.

Caracteristici

Extraordinary author platform: Josh Klein is extremely well connected and recognized in the digital world. He has media contacts at The New York Times, Vogue, Cosmo, O Magazine, The Guardian, NPR, Fox News, and others, and will be reaching out to them. He consults with some of the biggest ad firms in the world including Coca-Cola, Microsoft, and AT&T.

Cutting Edge Research: Social software and the rise of reputation has been a growing concern for anyone doing business online, this book takes apart the platforms, business models, and opportunities facing companies today who want to build more than "fans" but loyalty, word of mouth advertising, and who will have to turn to other types of "currency" besides money.

A New Business Model: Through tracking consumer online presence on sites such as Facebook, Amazon, and Google, companies develop knowledge which allows them to predict a consumer's future behavior. Companies are then enabled to influence what, when, and where you buy.