Unload The Clip is a compilation of proven marketing, communications, and public relations techniques that have been successfully deployed in years of guerrilla marketing. The title itself, "Unload The Clip," is a reference to using all of the ammunition and every resource in your marketing arsenal to outgun (i.e., out market) the competition in a very competitive marketplace. The book is a diverse resource that will provide different insights to readers at all experience levels and expertise in marketing. Seasoned marketing veterans and new recruits alike will benefit from the concepts and tips presented in this humorous, informative and easy-to-read look at marketing techniques from Marketing 101 through graduate level concepts. Unload the Clip will provide a fresh perspective on marketing techniques.