Consumer Behaviour
Autor Zubin Sethnaen Limba Engleză Hardback – 31 mai 2023
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Specificații
ISBN-13: 9781529754063
ISBN-10: 1529754062
Pagini: 616
Dimensiuni: 195 x 252 x 31 mm
Greutate: 1.23 kg
Ediția:5th edition
Editura: SAGE Publications
ISBN-10: 1529754062
Pagini: 616
Dimensiuni: 195 x 252 x 31 mm
Greutate: 1.23 kg
Ediția:5th edition
Editura: SAGE Publications
Cuprins
Consumer Behaviour in Context
Understanding Consumer Behaviour
Decisions, Behaviours and Interactions
Consumption in B2C vs. B2B
Consumer Technology and Innovation
Consumers as Individuals (The Psychological Issues)
Drive, Motivation and Hedonism
The Self and Personality
Perception
Learning and Knowledge
Attitude Formation and Change
Consumers as Social Actors (The Sociological Issues)
Reference Groups
Age, Gender and Familial Roles
Culture and Social Mobility
Ethical Consumption
Sustainable Consumption
Understanding Consumer Behaviour
Decisions, Behaviours and Interactions
Consumption in B2C vs. B2B
Consumer Technology and Innovation
Consumers as Individuals (The Psychological Issues)
Drive, Motivation and Hedonism
The Self and Personality
Perception
Learning and Knowledge
Attitude Formation and Change
Consumers as Social Actors (The Sociological Issues)
Reference Groups
Age, Gender and Familial Roles
Culture and Social Mobility
Ethical Consumption
Sustainable Consumption