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Consumer Culture Theory de Domen Bajde

Consumer Culture Theory: Research in Consumer Behavior

Autor Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
en Limba Engleză Hardback – 9 apr 2019
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
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Specificații

ISBN-13: 9781787542860
ISBN-10: 1787542866
Pagini: 216
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Editura: Emerald Publishing
Seria Research in Consumer Behavior

Notă biografică

Domen Bajde is Professor WSR at University of Southern Denmark, where he heads the Consumption, Culture and Commerce research unit. His primary research interests include investigation of moralized markets and consumption, emergent technologies, and industry branding. Dannie Kjeldgaard is Professor in the Consumption, Culture and Commerce group at the University of Southern Denmark and VPP professor at the Univeristy of Gothenburg. Dannie's work analyses change processes of market-based glocalization, specifically how marketing and consumption constitute new sociocultural meaning systems. Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.