Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and
qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.

Series information at: http://www.elsevier.com/locate/series/rcb

*International in scope
*Qualitative and quantitative approach to consumer behavior research