CONSUMER MANAGEMENT IN THE INTCB
Autor Joshua Sperberen Limba Engleză Hardback – 26 feb 2019
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Specificații
ISBN-13: 9781498592215
ISBN-10: 149859221X
Pagini: 154
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.39 kg
Editura: Rowman & Littlefield
ISBN-10: 149859221X
Pagini: 154
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.39 kg
Editura: Rowman & Littlefield
Notă biografică
By Joshua Sperber
Descriere
This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.