Consumer Management in the Internet Age
Autor Joshua Sperberen Limba Engleză Paperback – iul 2021
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Specificații
ISBN-13: 9781498592239
ISBN-10: 1498592236
Pagini: 154
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.22 kg
Editura: Rowman & Littlefield
ISBN-10: 1498592236
Pagini: 154
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.22 kg
Editura: Rowman & Littlefield
Notă biografică
Joshua Sperber is assistant professor of political science and history at Averett University.
Descriere
This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.