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Cool Infographics: Effective Communication with Data Visualization and Design

Autor Randy Krum
en Limba Engleză Paperback – 4 noi 2013
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
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Specificații

ISBN-13: 9781118582305
ISBN-10: 1118582306
Pagini: 368
Dimensiuni: 187 x 235 x 18 mm
Greutate: 0.83 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Primary audience: Graphic and visual data designers, marketers and business professionals, e.g. product managers 
Secondary audience: Students; anyone in business with a need to communicate their message in a memorable way

Cuprins


Notă biografică

Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.

Descriere

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate.