The Radio Station: Broadcasting, Podcasting, and Streaming
Autor John Hendricks, Bruce Mimsen Limba Engleză Paperback – 9 mai 2018
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Specificații
ISBN-10: 1138218812
Pagini: 482
Ilustrații: 416 Illustrations, color
Dimensiuni: 210 x 280 x 24 mm
Greutate: 1.31 kg
Ediția:10 New edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Undergraduate CoreCuprins
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What’s New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index
Notă biografică
Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.
Recenzii
- Michael Brown, University of Wyoming, USA
While The Radio Station has long been the foundational text for students of the medium, this new edition explores the profession with refreshing depth and breadth. With information on podcasting, streaming, and career planning, this book is essential for anyone engaged in the field.
- Michael Huntsberger, Linfield College, USA
Like the medium of radio itself, this book continues to evolve and includes all the latest technological developments. Anyone interested in working in the ever-expanding field that we call radio, from terrestrial broadcasting to satellite to streaming to podcasting, will find great value in this book.
-Noah Arceneaux, School of Journalism and Media Studies, San Diego State University, USA
Descriere
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies.
The companion website is new revised with content for instructors, including an instructors' manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.