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Consumers' Purchase Intentions and Their Behavior de Vicki Morwitz

Consumers' Purchase Intentions and Their Behavior: Foundations and Trends(r) in Marketing, cartea 26

Autor Vicki Morwitz
en Limba Engleză Paperback – 30 noi 2014
Purchase intentions are frequently measured and used by marketing managers as an input for decisions about new and existing products and services. This review offers insights into how best to measure purchase intentions, how to forecast sales from purchase intentions measures, and why purchase intentions do not always translate into sales.
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Specificații

ISBN-13: 9781601988805
ISBN-10: 160198880X
Pagini: 62
Dimensiuni: 156 x 234 x 3 mm
Greutate: 0.1 kg
Editura: Now Publishers
Seria Foundations and Trends(r) in Marketing

Descriere

Purchase intentions are frequently measured and used by marketing managers as an input for decisions about new and existing products and services. This review offers insights into how best to measure purchase intentions, how to forecast sales from purchase intentions measures, and why purchase intentions do not always translate into sales.