Consuming Television: Television and its Audience

Autor Mullan

en Limba Engleză Paperback – 26 feb 1997

Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Although the central focus of the book is on audiences, the coverage is extended to offer a unique examination of the actual programmes themselves. In addition, the production process - including the policies which affect television production - is explored.

Clearly written and supported by unique and interesting data, including the most recent findings about the future prospects of both terrestrial and satellite/ cable broadcasts, cultural studies and the sociology of culture.

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Paperback (1)	400^.46 lei 6-8 săpt.
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Specificații

ISBN-13: 9780631202349
ISBN-10: 063120234X
Pagini: 256
Dimensiuni: 176 x 253 x 16 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

essential reading for a range of courses within the disciplines of Media, Communication Studies, Cultural Studies and Sociology, which take as their focus: audiences, popular culture, and mass communication

Notă biografică

Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.

Descriere

aeo Written clearly and simply, and devoid of jargon. aeo Covers both the empirical and theoretical ground in a lively manner. aeo Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production).

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