Cantitate/Preț
Produs
Total produse
Vezi coșul
Contagious: Why Things Catch On de Jonah Berger

Contagious: Why Things Catch On

Autor Jonah Berger
en Limba Engleză Hardback – 4 mar 2013

Vezi toate premiile Carte premiată

Axiom Business Book Awards (2014)
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 6311 lei  3-5 săpt. +767 lei  6-10 zile
  Simon&Schuster – 15 ian 2014 6311 lei  3-5 săpt. +767 lei  6-10 zile
  Simon&Schuster – 2 mai 2016 9506 lei  6-8 săpt. +4145 lei  6-10 zile
Hardback (1) 14583 lei  3-5 săpt.
  Simon & Schuster – 4 mar 2013 14583 lei  3-5 săpt.

Preț: 14583 lei

Nou

Puncte Express: 219
Preț estimativ în valută:
2792€ • 3043$ • 2347£

Carte disponibilă

Livrare economică 27 noiembrie-11 decembrie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781451686579
ISBN-10: 1451686579
Pagini: 244
Dimensiuni: 145 x 213 x 25 mm
Greutate: 0.36 kg
Editura: Simon & Schuster

Recenzii

"Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives."--Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of" Predictably Irrational"
"If you are seeking a bigger impact, especially with a smaller budget, you need this book. "Contagious" will show you how to make your product spread like crazy."--Chip Heath, co-author of "Made to Stick" and "Decisive"
"Jonah Berger knows more about what makes information 'go viral' than anyone in the world."--Daniel Gilbert, Harvard College Professor of Psychology at Harvard University and author of "Stumbling on Happiness"
"Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one."--Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association
"Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives."--Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of" Predictably Irrational"

Descriere

Premiul Axiom Business Books. Medalia de aur. Marketing 2014

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why "New York Times "articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
"Contagious "combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, "Contagious "explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, "Contagious "will show you how to make your product or idea catch on.

Notă biografică

Premii