Contemporary Issues in Strategic Management
Autor Paul Phillips, Luiz Moutinhoen Limba Engleză Paperback – 29 mar 2018
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 352.20 lei 6-8 săpt. | |
| Taylor & Francis – 29 mar 2018 | 352.20 lei 6-8 săpt. | |
| Hardback (1) | 763.86 lei 6-8 săpt. | |
| Taylor & Francis – 3 apr 2018 | 763.86 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781138939646
ISBN-10: 1138939641
Pagini: 310
Ilustrații: 27 Tables, black and white; 34 Line drawings, black and white; 5 Halftones, black and white; 39 Illustrations, black and white
Dimensiuni: 174 x 246 x 17 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138939641
Pagini: 310
Ilustrații: 27 Tables, black and white; 34 Line drawings, black and white; 5 Halftones, black and white; 39 Illustrations, black and white
Dimensiuni: 174 x 246 x 17 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
1. Introduction
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future
Notă biografică
Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.
Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
Descriere
Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.