Contemporary Research in E-Marketing, Volume 2
Autor Sandeep Krishnamurthyen Limba Engleză Hardback – 29 apr 2005
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Specificații
ISBN-13: 9781591408246
ISBN-10: 1591408245
Pagini: 386
Ilustrații: 1
Dimensiuni: 187 x 261 x 26 mm
Greutate: 0.93 kg
Editura: Idea Group Publishing
ISBN-10: 1591408245
Pagini: 386
Ilustrații: 1
Dimensiuni: 187 x 261 x 26 mm
Greutate: 0.93 kg
Editura: Idea Group Publishing
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Notă biografică
Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his Ph.D. from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- ""E-Commerce Management: Text and Cases.