Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective
Editat de Bertrand Moingeon, Guillaume Soenenen Limba Engleză Hardback – 18 iul 2002
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Specificații
ISBN-13: 9780415282048
ISBN-10: 0415282047
Pagini: 222
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.5 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415282047
Pagini: 222
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.5 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Preface by Charles Fombrum, General Introduction, Section 1. The Dynamics of Identities The five facets of collective identity Guillaume Soenen and Bertrand Moingeon The hybrid identity of law firms Stuart Albert and Edward Adams Where do we go from here? Predicting identification among dispersed employees Kevin W. Rock and Micheal G. Pratt Section 2. Identities and Action Reducing dissonance: closing the gap between projected and attributed identity Samia Chreim Manifestations in behaviour versus perceptions of identity: convergence or not? Johan van Rekom Narrative identity: navigating between 'reality' and 'fiction' Bernard Kahane and Rolland Reitter Section 3. Managing Identities Creating a new identity for France Telecom: beyond a visual exercise? Monique Brun Conversion of organizational identity research findings into actions Cees B.M. Riel and Jan-Jelle van Hasselt Corporate Brand and Organizational Identity Jean-Noel Kapferer
Notă biografică
Bertrand Moingeon, Guillaume Soenen
Descriere
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.