Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
Editat de Angeline Close Scheinbaumen Limba Engleză Paperback – 30 sep 2024
Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 341.85 lei 3-5 săpt. | +23.70 lei 7-13 zile |
Taylor & Francis – 30 sep 2024 | 341.85 lei 3-5 săpt. | +23.70 lei 7-13 zile |
Hardback (1) | 986.20 lei 6-8 săpt. | |
Taylor & Francis – 30 sep 2024 | 986.20 lei 6-8 săpt. |
Preț: 341.85 lei
Nou
Puncte Express: 513
Preț estimativ în valută:
65.44€ • 68.03$ • 54.26£
65.44€ • 68.03$ • 54.26£
Carte disponibilă
Livrare economică 15-29 ianuarie 25
Livrare express 01-07 ianuarie 25 pentru 33.69 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781032670492
ISBN-10: 1032670495
Pagini: 258
Ilustrații: 56
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032670495
Pagini: 258
Ilustrații: 56
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional Practice & Development, and Undergraduate AdvancedCuprins
PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society
Recenzii
“With the increasing relevance of social media in the business world today,
understanding ‘corporate cancel culture’ is extremely important to maintaining
relevancy. As social media continues to evolve, considering consumer
perceptions of companies through the lens of social media is critical for upholding
and protecting reputation, managing public relations and guiding
leadership decisions. Companies and social media users who wish to preserve
their brands would be wise to read this book.”
Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University
“This research‑based book examines ‘corporate cancel culture’ and how it
affects brands and business. Chapters on misinformation, cancel culture, the
dark side of memes, and issues with livestream social media shopping provide
a modern take for marketers and social media users alike.”
Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious
understanding ‘corporate cancel culture’ is extremely important to maintaining
relevancy. As social media continues to evolve, considering consumer
perceptions of companies through the lens of social media is critical for upholding
and protecting reputation, managing public relations and guiding
leadership decisions. Companies and social media users who wish to preserve
their brands would be wise to read this book.”
Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University
“This research‑based book examines ‘corporate cancel culture’ and how it
affects brands and business. Chapters on misinformation, cancel culture, the
dark side of memes, and issues with livestream social media shopping provide
a modern take for marketers and social media users alike.”
Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious
Notă biografică
Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e‑commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co‑author or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E‑Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.
Descriere
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.