Corporate Communication and Media Relations: Tactical Guidelines for Strategic Practice
Autor Michael B. Goodman, Peter B. Hirschen Limba Engleză Paperback – 16 feb 2012
Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.
Preț: 112.56 lei
Nou
Puncte Express: 169
Preț estimativ în valută:
21.54€ • 22.39$ • 17.85£
21.54€ • 22.39$ • 17.85£
Carte disponibilă
Livrare economică 15-29 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781606493083
ISBN-10: 1606493086
Pagini: 154
Dimensiuni: 154 x 230 x 11 mm
Greutate: 0.23 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom
ISBN-10: 1606493086
Pagini: 154
Dimensiuni: 154 x 230 x 11 mm
Greutate: 0.23 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom