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Corporate Communication

Corporate Communication


en Paperback – 28 iul 1994
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
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Specificații

ISBN-13: 9780791420560
ISBN-10: 0791420566
Pagini: 430
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.63 kg
Editura: State University Press of New York (SUNY)

Notă biografică

Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.

Cuprins

List of Figures - List of Tables - List of Sidebars - List of Appendices - Introduction - The Corporate Communication Environment - The Importance and Impact of Intangibles·Corporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention - Information Sources, Channels and Digital Media - Transformation of the Concept of Decision-making - The Importance of Demographics and Multigenerational Audiences - Uncertainty·Nothing Is Forever - Looking Around Corners - Sources and Further Reading - Contributors - Index.

Descriere

Descriere de la o altă ediție sau format:
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.